Sunday, September 26, 2010

Marketing Enviroment

 Last year, Chanel and LVMH (An international group with over 50 luxury brands ) sued some websites that were selling counterfeit goods. One of those websites was called MyPurseWorld.com. In a ruling last June, a federal district court in Florida transferred that domain to Chanel, who began using the website to post the court ruling and to post info about other counterfeiting sites.

However, earlier this month, Gucci sued a bunch of sites for trademark infringement -- including MyPurseWorld.com. Apparently whoever put together the lawsuit hadn't checked out the site since last June, or discovered that Chanel now owned it and it was being used by that company to post anti-counterfeiting info. So, basically Gucci sued Chanel, claiming that its MyPurseWorld.com site was selling counterfeit Gucci products. They even had Chanel served as a defendant. On top of that, a district court in Manhattan granted a restraining order against "the website or its owner" barring web hosts or ISPs from working with them. Technically, yes, this could have meant that Chanel couldn't work with webhosts or ISPs. Of course, Chanel protested and Gucci quickly backed down, admitting "a minor bit of confusion." 


No comments:

Post a Comment