Chanel's Product mix

HAUTE COUTURE

READY TO WEAR

RESORT

FRAGRANCE 

ACCESSORIES 

MENSWEAR

MAKE UP

SKIN CARE

FOOTWEAR

Segmentation and Targeting Markets

Chanel's products are targeted to different markets and they are all unique; although this brand is mostly known for their collections. They have different products to offer to diverse markets. Chanel offers:
-Haute Couture Line
- Ready to wear
-Resort line
-Men's and Children's collection (coming on spring 2011)
-Fragrances
-Accessories
-Footwear
-Skin care
-Make up
These product lines are targeted to different markets and it helps the company expand even more. People mostly know Chanel for their fragrances , clothing and bags. Chanel's product mix have made them successful  because they are specially targeted to women.The market segments for Chanel are mostly women (all ages), they have knowledge about the brand and they know that they have good quality products. Chanel's geographic segmentation is limited since this brand is expensive and exclusive, their products cannot be afford and available to everyone. Retail Stores are mostly located in main cities such as: New York, Beverly Hills, Miami, Madrid, Tokyo, Paris, etc. Chanel is a brand that offers more than just clothes , it has become a brand that sells everything women need but now they are showing their new lines which will be for men and children. These new brand will be successful and it will Chanel a variety of new customers.

Developing and Managing Products

Chanel is known for their style and simpleness. They develop new products based on how to make a women look better and feel better. Their designs are made to make any woman look sophisticated and classic , no matter what age she is. Chanel's designer Karl Lagerfeld brainstorms ideas of styles that can women want to wear and also look fashion forward. As said in previous posts this brand is famous for their simple but yet sophisticated style, the founder Gabrielle Chanel built this brand with a dream of the modern women.Chanel's ideas for new products is not about looking in the past but making them Futuristic. Fashion is always looking to the future and Chanel has incorporated their classic designs into futuristic ideas. Women know Chanel is a sophisticated and admired brand, they know that if Chanel's products , it will make them look better and also that their fabric is the best. Chanel has gained respect from many people in the Fashion Industry because of their designs and uniqueness, they know what the public wants and expects from them , and they never failed to the public to go over their expectations. Chanel will always make clothes or other products that will always be admired and accepted by the public.

Customer Relationship Management

Chanel is always Fashion Forward, they try to find the next trend and incorporate it with their classic looks. Their clients know that Chanel is a classic and sophisticated brand , they know what to expect from them. This brand catches the attention of many Fashionistas and important people from the Fashion Industry , these people help Chanel get people's attention through Fashion Editorial in magazines such as : Vogue, Elle , Nylon, Glamour, etc. Chanel keeps their designs Classic, just like Gabrielle Chanel did, they are simple but with this sophisticated and unique touch.  

Integrated Marketing Communications

Chanel  uses  advertising, fashion shows and magazines promotional strategy. This brand knows how to keep customers happy which is to make simple but sophisticated clothing, what's better than a simple Chanel jacket?, we can all compare brands with Chanel but this brand has a unique touch. Chanel is always featured at Vogue Magazine (the most influential magazine in the Fashion Industry), the models wear some Chanel pieces and they are being marketed through the shoots. Chanel has many Ads in Vogue, Elle, Nylon, Glamour, etc, these Ads in the magazines make Chanel stand out because this house is one of the best in the world and being featured at good magazines gives Chanel more clients.Chanel's fashion shows give the public excitement and a preview to what they will sell in the next season, Fashion shows advertise really well, people from the Fashion industry take a look at their collections and bring them to the public, sometimes their reviews can be bad but Chanel has never given the public a bad design . This brand knows what the public wants in their closet and they keep them excited.

Product Concept

Chanel is one of the most luxurious brands in the world. The House of Chanel is located in France , where the designer Karl Lagerfeld designs and makes all of their clothes  Chanel's product line are : Handbags, jewelry, Ready to wear line, Haute Couture, Cosmetics and their new upcoming line for Men and Children. Chanel is an expensive Brand and they have several products in different designs and colors. Karl designs Simple but sophisticated clothing , just like Gabrielle Chanel did before she died. Their most recognizable design is the Chanel suit (consisting of a knitted wool cardigan with a matching skirt), this design was created by Gabrielle Chanel and it passed on to Karl ; although he re-designs these famous pieces with an updated style. They are must known for their Clothing and Handbags, these products are the most recognizable by their customers.

Sales promotion and Personal selling

Chanel is an expensive brand and they don't offer many of sales because they have high standard products that are bought mostly by people with higher incomes. Clothing that are from past seasons have lower prices because people don't want to buy them (Fashionistas), clothing that is trendy cannot be lowered down unless is two years old or 1 season old. Chanel's fragrances and make up, usually have a gift with purchase,  Example: If you buy Chanel Chance you can get a body lotion and small perfume. Chanel has events when they launch their line or open a new store, they give the guests Chanel products , which lets the guest know what the new product is and show them that the product is trust worthy. Chanel opened their new Soho store in Fashion's Night Out 2010 , many celebrities were at the opening, the line of customers was long, people could meet Karl Lagerfeld and celebrities at the opening which caught the attention of many people. This event gave people the chance to interact with the Famous Designer. I was one of the people, meeting Karl Lagerfeld was of the best memories, this event showed people was Chanel is all about besides their bags and clothing, the offered free samples and the service was great. Chanel products are sold in Big department stores such as: Macy's, Saks at Fifth Ave and more. Macy's offers great deals on Chanel's perfumes since their customers get a greater value , they tend to shop Chanel's cosmetics or perfumes at this department store. Chanel has good quality products which allows a good relationship with customer (brand loyalty), their clothing is beautiful and gives the customer the feeling that they can feel great wearing their brand.

Chanel's First Ads

one of the first Ads

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1937(first Ad feat. Gabrielle Chanel)

1959

1987

Estella Warren - Chanel 1st. commercial

Advertising and Public Relations

Chanel is one of the most luxurious brands and the world. The famous Chanel logo is Coco Channels Initials, this logo is one of the most famous logos out there, where ever you see that logo, you know is Chanel. Every product the make has the Chanel logo, last week I went to a Vintage shop and I saw a tiny Chanel logo on one of their flats, this shows how much the logo means to the customer. Chanel Campaigns are simple and sophisticated , they used famous people in their Ads like Nicole Kidman.the Famous colors are Black and white, on the website and stores you will always see balck and white, these colors have become their Brand colors. Chanel has been featured in the most famous magazine VOGUE and it gives them more publicity.

Retail (Additional Information)

Chanel is an specialty store, this year Chanel presented  their kids and men's collection in their Spring 2011 Fashion Show. On Sunday October 17,2010 ,I visited Two Chanel Stores , one in Sacks at Fifth Ave and the Flagship store which is located in 57th St And 5th ave, these two store were different even thought they are Chanel. I've been to the Sacks at Fifth ave many times but this time was different because I wasn't buying anything and when I got to the little Chanel store, there was only one Sales associate , I started looking for Bags and I couldn't find them, when I asked the lady to help me she ignored me , this shows that because I'm a young girl the sales associate didn't think I would buy it so she didn't want to help me. After that store I went to the Chanel Flagship store in 57th St, when I went in I saw the woman that helped me last time buying my bag and I told her that I was doing a report about the Chanel retail stores , she was happy to help me because she remembered me from last time, she said the following " The customer service in this store has to be great because many tourists , rich people and middle class come here , we have to assist them good and be their personal shoppers, we get paid to give a good service, people mostly buy bags, the clothing is so expensive to the middle class so they rather buy a bag instead because our bags are durable and they can hold any weight. Visual merchandising people come all the time and re-do the store so it looks good and different every time a customer comes in , we love to help people and we get paid buy doing that". Chanel needs to evaluate their sales associate , they need to see how they are first and then hire them because they are not giving the right attention to their customers.

"Coco Before Chanel" - The best movie, Gabrielle is a Genius

Chanel - Spring Summer 2011

Retailing

Chanel is commonly known as an expensive store, their signature colors (Black&White) are known and recognizable by everyone. They only sell at Retail Stores, their stores are all black and white , the Staff wears only black or white clothes , they have to have be sophisticated and simple just like the brand. Chanel stores look luxurious ,their interior design is high class and their product presentation is glamorous. Chanel has kept their stores at Main Cities such as New York , Beverly Hills , Paris , Madrid, etc. Their products are not affordable to middle class since they range from $1000 and up. Customer Service is one of a kind since they are like personal shoppers making the shopping experience unforgettable and making the customer like they have a stylist , their staff is well trained about the products and they give a good image to their company. Karl Lagerfeld has a close bond with Anna Wintour ( Vogue's Chief in Editor) and she has featured Products in their photographs , making Chanel bigger. Chanel is one of the biggest brands, their designs and taste have put them to the top. Chanel is different from other brands and they have made their products known, Many celebrities wear their clothes and some of them make it to the Ads , Nicole Kidman has been in many Ads for Chanel and the new French actress featured in the film "Coco Before Chanel" is one of the new faces fro the brand. Chanel keeps expanding and making sure that their customers get the best service.

Social Responsibility - Abercombrie & Fitch issue (Late)

In 2002, Abercrombie & Fitch sold a shirt that featured the slogan "Wong Brothers Laundry Service—Two Wongs Can Make It White" with smiling figures in conical straw hats, a depiction of early Chinese Immigrants. The Company later on took out the products and apologized. In that same year , Abercombrie Kids removed a line of thongs sold for pre-teen , they removed after parents protested. Abercombrie has made headlines because of their clothing.

Consumer Decision Making

The House of Chanel is known as an "expensive brand". Many customers fear to even look at their products because of the cost, Chanel has made Ads and products that will Target to different customers and that will take away the "expensive brand " label that customers give the company.

Chanel's designs are simple and sophisticated, they still put Gabrielle Chanel's design signature on their products. Customers know that Chanel makes products that will never be forgotten. Chanel Customers are exposed to external stimulus,Chanel has made clothing that attracts them , excellent Fashion photographs and great advertising. Even Thought Chanel is an expensive brand,  everyone has at least one Chanel product, it can be a perfume, skin care products, make up, shoes.. etc. This Brand knows what the next trend will be , the Fashion Forecast has always being right and many designers have applied Chanel's trends to their collection. Chanel Customers are loyal because they know that the products are good quality and they also know know that they are timeless pieces. Chanel is a high fashion brand that knows what the customers want and they also know how to dress modern women, this brand has made their name known internationally, their name on a product shows that the product is good quality because Chanel knows what good quality is and how to make their pieces desired by name women. Chanel has Launched their new Kids and men's collection for Spring 2011, many critics review this as a genius idea for the company, their new collections every year make the crowd desperate to get their new designs and their brand even better.

Global Vision

Chanel originally started In France with designer Gabrielle Chanel , the success of the company was big and   buyers from another countries and continents wanted to buy their good because of their unique designs and quality, they saw the opportunity that they public gave them and they started to make their brand internationally famous. Over the years Chanel is opening more stores in different countries and they are opening more to the public. The handbags and their perfume make them more globally famous, they have gained more customers over the years. Chanel is one of the most expensive brands and they range from $1.000 and up, they have challenges because of their prices since we are going through a depression , they try to get the public through their classic designs and their fashion forward clothing. 

Chanel operates over 200 Chanel boutiques worldwide.The locations are found in upscale shopping districts, upscale department stores and malls, and inside major airports.

HOUSE OF CHANEL

Marketing Environment (Correction)

Chanel has many products to offer such as:

Ready to wear line

Haute Couture 

Resort Collection

Men's clothes

Accessories

Fine Jewelry 

Shoes

Perfumes

Handbags

 and more.

The House of Chanel targets to customers of many generations but mostly through 15-80 , Why?. This company has made products that attract diverse customers , the handbags attract young women and classic clothing attracts Older women. The Classic Designs that Gabrielle Chanel made are timeless making them more valuable to the customers, these designs have made Chanel Famous and they attract the older women. Chanel is affordable to people with high income , their products vary from $1000 and up. Their products are made of good fabrics and they have good quality. 

Marketing Enviroment

 Last year, Chanel and LVMH (An international group with over 50 luxury brands ) sued some websites that were selling counterfeit goods. One of those websites was called MyPurseWorld.com. In a ruling last June, a federal district court in Florida transferred that domain to Chanel, who began using the website to post the court ruling and to post info about other counterfeiting sites.

However, earlier this month, Gucci sued a bunch of sites for trademark infringement -- including MyPurseWorld.com. Apparently whoever put together the lawsuit hadn't checked out the site since last June, or discovered that Chanel now owned it and it was being used by that company to post anti-counterfeiting info. So, basically Gucci sued Chanel, claiming that its MyPurseWorld.com site was selling counterfeit Gucci products. They even had Chanel served as a defendant. On top of that, a district court in Manhattan granted a restraining order against "the website or its owner" barring web hosts or ISPs from working with them. Technically, yes, this could have meant that Chanel couldn't work with webhosts or ISPs. Of course, Chanel protested and Gucci quickly backed down, admitting "a minor bit of confusion." 

What i wore today

Levi's jacket : MADE IN CHINA
High waist four zipper pants : MADE IN USA
Vintage Tank top: MADE IN USA
Oxfords: Made in France

Fall 2010: Faux fur Collection

Social ethic

Karl Lagerfeld made a line this year with Faux Fur , the line was considered animal friendly, because they didnt use real fur. Chanel will keep making clothes with Faux Fur , they are aware of the society becoming animal friendly and going against real fur. Chanel will still use real leather for their bags, but in fur, they will change it to Faux fur, making their upcoming collections better for the clients and the nature.

Strategic Planning

Chanel is commonly know  as an expensive brand. Most people cannot afford buying a $2,000 Chanel bag. Chanel's strategy is almost the same as other brands (Christian Dior , Prada, Miu Miu, Proenza Schoulder and others), the brand attracts everyone because its quality and design. Chanel's strategic planning is based on the design, they make unique clothing with good materials, they also make bags and shoes that attract many customers because of its quality and uniqueness. Chanel's products are mostly bought by high income customers and sometimes low income customers. The brand's strategy plan is to attract customers through celebrities, they wear their products on the red carpet and on the streets, making the consumers desire Chanel's products and wanting to buy them.  Chanel has quality products that last a really long time and they have good fabric. They have an excellent customer service, they hire workers that are able to interact well with the customer and giving them a high class feel, their store are fancy and they attract the customer with their store decoration and their good customer service. Chanel is in high demand for their unique designs making their company one of a kind

History and Mission Statement

CHANEL

is a Fashion House founded by  the Couturier Gabrielle Chanel commonly known as "Coco Chanel". The House of Chanel  specializes in luxury goods (haute couture, ready to wear, handbags, cosmetics and others). The company is mostly famous for their Chanel number 5 perfume. Gabrielle Chanel started her company by making haute couture line with different silhouettes , by making the strict corset silhouette be gone. Gabrielle made a big impact in the fashion industry and she made herself a legend, she died in the 70s. After her dead the House of Chanel was in hold for 2 years and in 1983 , Karl Lagerfeld became the new designer of Chanel, he brought a new sense of style making the brand appear new, he changed Chanel's fashion lines from old lines to shorter cuts and eye capturing designs.
Today the House of Chanel is one of the biggest Fashion Houses in the world, the brand has become successful and has captured the eyes of many Fashion lovers.

History and Mission Statement

Nylon was founded in 1999 by ex-Ray Gun publishers , Editorial Director and Creative Director. The first Nylon cover featured Liv Tyler. The Magazine had a bad review from Jennifer Cox, stating ""a little uppity, and it's not hard to understand why", and she also said "bold, idiosyncratic, challenging, absolutely of-the-moment,". Later on March 2001 , the magazine was nominated for ASME National magazine Award. In 2006 Nylon made a collaboration with Myspace for their First International Music issue for free online. Nylon has been recognized by many people as a music and Fashion magazine for readers with a different music and fashion taste. Nylon magazine has a rock and roll touch with a good fashion sense. This magazine has become one of the best magazines.