Integrated Marketing Communications

Chanel  uses  advertising, fashion shows and magazines promotional strategy. This brand knows how to keep customers happy which is to make simple but sophisticated clothing, what's better than a simple Chanel jacket?, we can all compare brands with Chanel but this brand has a unique touch. Chanel is always featured at Vogue Magazine (the most influential magazine in the Fashion Industry), the models wear some Chanel pieces and they are being marketed through the shoots. Chanel has many Ads in Vogue, Elle, Nylon, Glamour, etc, these Ads in the magazines make Chanel stand out because this house is one of the best in the world and being featured at good magazines gives Chanel more clients.Chanel's fashion shows give the public excitement and a preview to what they will sell in the next season, Fashion shows advertise really well, people from the Fashion industry take a look at their collections and bring them to the public, sometimes their reviews can be bad but Chanel has never given the public a bad design . This brand knows what the public wants in their closet and they keep them excited.