Chanel's Product mix

HAUTE COUTURE

READY TO WEAR

RESORT

FRAGRANCE 

ACCESSORIES 

MENSWEAR

MAKE UP

SKIN CARE

FOOTWEAR

Segmentation and Targeting Markets

Chanel's products are targeted to different markets and they are all unique; although this brand is mostly known for their collections. They have different products to offer to diverse markets. Chanel offers:
-Haute Couture Line
- Ready to wear
-Resort line
-Men's and Children's collection (coming on spring 2011)
-Fragrances
-Accessories
-Footwear
-Skin care
-Make up
These product lines are targeted to different markets and it helps the company expand even more. People mostly know Chanel for their fragrances , clothing and bags. Chanel's product mix have made them successful  because they are specially targeted to women.The market segments for Chanel are mostly women (all ages), they have knowledge about the brand and they know that they have good quality products. Chanel's geographic segmentation is limited since this brand is expensive and exclusive, their products cannot be afford and available to everyone. Retail Stores are mostly located in main cities such as: New York, Beverly Hills, Miami, Madrid, Tokyo, Paris, etc. Chanel is a brand that offers more than just clothes , it has become a brand that sells everything women need but now they are showing their new lines which will be for men and children. These new brand will be successful and it will Chanel a variety of new customers.

Developing and Managing Products

Chanel is known for their style and simpleness. They develop new products based on how to make a women look better and feel better. Their designs are made to make any woman look sophisticated and classic , no matter what age she is. Chanel's designer Karl Lagerfeld brainstorms ideas of styles that can women want to wear and also look fashion forward. As said in previous posts this brand is famous for their simple but yet sophisticated style, the founder Gabrielle Chanel built this brand with a dream of the modern women.Chanel's ideas for new products is not about looking in the past but making them Futuristic. Fashion is always looking to the future and Chanel has incorporated their classic designs into futuristic ideas. Women know Chanel is a sophisticated and admired brand, they know that if Chanel's products , it will make them look better and also that their fabric is the best. Chanel has gained respect from many people in the Fashion Industry because of their designs and uniqueness, they know what the public wants and expects from them , and they never failed to the public to go over their expectations. Chanel will always make clothes or other products that will always be admired and accepted by the public.

Customer Relationship Management

Chanel is always Fashion Forward, they try to find the next trend and incorporate it with their classic looks. Their clients know that Chanel is a classic and sophisticated brand , they know what to expect from them. This brand catches the attention of many Fashionistas and important people from the Fashion Industry , these people help Chanel get people's attention through Fashion Editorial in magazines such as : Vogue, Elle , Nylon, Glamour, etc. Chanel keeps their designs Classic, just like Gabrielle Chanel did, they are simple but with this sophisticated and unique touch.  

Integrated Marketing Communications

Chanel  uses  advertising, fashion shows and magazines promotional strategy. This brand knows how to keep customers happy which is to make simple but sophisticated clothing, what's better than a simple Chanel jacket?, we can all compare brands with Chanel but this brand has a unique touch. Chanel is always featured at Vogue Magazine (the most influential magazine in the Fashion Industry), the models wear some Chanel pieces and they are being marketed through the shoots. Chanel has many Ads in Vogue, Elle, Nylon, Glamour, etc, these Ads in the magazines make Chanel stand out because this house is one of the best in the world and being featured at good magazines gives Chanel more clients.Chanel's fashion shows give the public excitement and a preview to what they will sell in the next season, Fashion shows advertise really well, people from the Fashion industry take a look at their collections and bring them to the public, sometimes their reviews can be bad but Chanel has never given the public a bad design . This brand knows what the public wants in their closet and they keep them excited.

Product Concept

Chanel is one of the most luxurious brands in the world. The House of Chanel is located in France , where the designer Karl Lagerfeld designs and makes all of their clothes  Chanel's product line are : Handbags, jewelry, Ready to wear line, Haute Couture, Cosmetics and their new upcoming line for Men and Children. Chanel is an expensive Brand and they have several products in different designs and colors. Karl designs Simple but sophisticated clothing , just like Gabrielle Chanel did before she died. Their most recognizable design is the Chanel suit (consisting of a knitted wool cardigan with a matching skirt), this design was created by Gabrielle Chanel and it passed on to Karl ; although he re-designs these famous pieces with an updated style. They are must known for their Clothing and Handbags, these products are the most recognizable by their customers.