Chanel's Product mix

HAUTE COUTURE

READY TO WEAR

RESORT

FRAGRANCE 

ACCESSORIES 

MENSWEAR

MAKE UP

SKIN CARE

FOOTWEAR

Segmentation and Targeting Markets

Chanel's products are targeted to different markets and they are all unique; although this brand is mostly known for their collections. They have different products to offer to diverse markets. Chanel offers:
-Haute Couture Line
- Ready to wear
-Resort line
-Men's and Children's collection (coming on spring 2011)
-Fragrances
-Accessories
-Footwear
-Skin care
-Make up
These product lines are targeted to different markets and it helps the company expand even more. People mostly know Chanel for their fragrances , clothing and bags. Chanel's product mix have made them successful  because they are specially targeted to women.The market segments for Chanel are mostly women (all ages), they have knowledge about the brand and they know that they have good quality products. Chanel's geographic segmentation is limited since this brand is expensive and exclusive, their products cannot be afford and available to everyone. Retail Stores are mostly located in main cities such as: New York, Beverly Hills, Miami, Madrid, Tokyo, Paris, etc. Chanel is a brand that offers more than just clothes , it has become a brand that sells everything women need but now they are showing their new lines which will be for men and children. These new brand will be successful and it will Chanel a variety of new customers.