HOUSE OF CHANEL

Marketing Environment (Correction)

Chanel has many products to offer such as:

Ready to wear line

Haute Couture 

Resort Collection

Men's clothes

Accessories

Fine Jewelry 

Shoes

Perfumes

Handbags

 and more.

The House of Chanel targets to customers of many generations but mostly through 15-80 , Why?. This company has made products that attract diverse customers , the handbags attract young women and classic clothing attracts Older women. The Classic Designs that Gabrielle Chanel made are timeless making them more valuable to the customers, these designs have made Chanel Famous and they attract the older women. Chanel is affordable to people with high income , their products vary from $1000 and up. Their products are made of good fabrics and they have good quality. 

Marketing Enviroment

 Last year, Chanel and LVMH (An international group with over 50 luxury brands ) sued some websites that were selling counterfeit goods. One of those websites was called MyPurseWorld.com. In a ruling last June, a federal district court in Florida transferred that domain to Chanel, who began using the website to post the court ruling and to post info about other counterfeiting sites.

However, earlier this month, Gucci sued a bunch of sites for trademark infringement -- including MyPurseWorld.com. Apparently whoever put together the lawsuit hadn't checked out the site since last June, or discovered that Chanel now owned it and it was being used by that company to post anti-counterfeiting info. So, basically Gucci sued Chanel, claiming that its MyPurseWorld.com site was selling counterfeit Gucci products. They even had Chanel served as a defendant. On top of that, a district court in Manhattan granted a restraining order against "the website or its owner" barring web hosts or ISPs from working with them. Technically, yes, this could have meant that Chanel couldn't work with webhosts or ISPs. Of course, Chanel protested and Gucci quickly backed down, admitting "a minor bit of confusion." 

What i wore today

Levi's jacket : MADE IN CHINA
High waist four zipper pants : MADE IN USA
Vintage Tank top: MADE IN USA
Oxfords: Made in France

Fall 2010: Faux fur Collection

Social ethic

Karl Lagerfeld made a line this year with Faux Fur , the line was considered animal friendly, because they didnt use real fur. Chanel will keep making clothes with Faux Fur , they are aware of the society becoming animal friendly and going against real fur. Chanel will still use real leather for their bags, but in fur, they will change it to Faux fur, making their upcoming collections better for the clients and the nature.

Strategic Planning

Chanel is commonly know  as an expensive brand. Most people cannot afford buying a $2,000 Chanel bag. Chanel's strategy is almost the same as other brands (Christian Dior , Prada, Miu Miu, Proenza Schoulder and others), the brand attracts everyone because its quality and design. Chanel's strategic planning is based on the design, they make unique clothing with good materials, they also make bags and shoes that attract many customers because of its quality and uniqueness. Chanel's products are mostly bought by high income customers and sometimes low income customers. The brand's strategy plan is to attract customers through celebrities, they wear their products on the red carpet and on the streets, making the consumers desire Chanel's products and wanting to buy them.  Chanel has quality products that last a really long time and they have good fabric. They have an excellent customer service, they hire workers that are able to interact well with the customer and giving them a high class feel, their store are fancy and they attract the customer with their store decoration and their good customer service. Chanel is in high demand for their unique designs making their company one of a kind

History and Mission Statement

CHANEL

is a Fashion House founded by  the Couturier Gabrielle Chanel commonly known as "Coco Chanel". The House of Chanel  specializes in luxury goods (haute couture, ready to wear, handbags, cosmetics and others). The company is mostly famous for their Chanel number 5 perfume. Gabrielle Chanel started her company by making haute couture line with different silhouettes , by making the strict corset silhouette be gone. Gabrielle made a big impact in the fashion industry and she made herself a legend, she died in the 70s. After her dead the House of Chanel was in hold for 2 years and in 1983 , Karl Lagerfeld became the new designer of Chanel, he brought a new sense of style making the brand appear new, he changed Chanel's fashion lines from old lines to shorter cuts and eye capturing designs.
Today the House of Chanel is one of the biggest Fashion Houses in the world, the brand has become successful and has captured the eyes of many Fashion lovers.

History and Mission Statement

Nylon was founded in 1999 by ex-Ray Gun publishers , Editorial Director and Creative Director. The first Nylon cover featured Liv Tyler. The Magazine had a bad review from Jennifer Cox, stating ""a little uppity, and it's not hard to understand why", and she also said "bold, idiosyncratic, challenging, absolutely of-the-moment,". Later on March 2001 , the magazine was nominated for ASME National magazine Award. In 2006 Nylon made a collaboration with Myspace for their First International Music issue for free online. Nylon has been recognized by many people as a music and Fashion magazine for readers with a different music and fashion taste. Nylon magazine has a rock and roll touch with a good fashion sense. This magazine has become one of the best magazines.