Consumer Decision Making

The House of Chanel is known as an "expensive brand". Many customers fear to even look at their products because of the cost, Chanel has made Ads and products that will Target to different customers and that will take away the "expensive brand " label that customers give the company.

Chanel's designs are simple and sophisticated, they still put Gabrielle Chanel's design signature on their products. Customers know that Chanel makes products that will never be forgotten. Chanel Customers are exposed to external stimulus,Chanel has made clothing that attracts them , excellent Fashion photographs and great advertising. Even Thought Chanel is an expensive brand,  everyone has at least one Chanel product, it can be a perfume, skin care products, make up, shoes.. etc. This Brand knows what the next trend will be , the Fashion Forecast has always being right and many designers have applied Chanel's trends to their collection. Chanel Customers are loyal because they know that the products are good quality and they also know know that they are timeless pieces. Chanel is a high fashion brand that knows what the customers want and they also know how to dress modern women, this brand has made their name known internationally, their name on a product shows that the product is good quality because Chanel knows what good quality is and how to make their pieces desired by name women. Chanel has Launched their new Kids and men's collection for Spring 2011, many critics review this as a genius idea for the company, their new collections every year make the crowd desperate to get their new designs and their brand even better.